CASE STUDY: ZOMATO BUSINESS MODEL

Zomato at first named as Foodiebay was begun in 2008 by Mr. Deepinder Goyal. It is an eatery looking through stage giving inside and out subtleties self-ruling surveys and appraisals. Foodiebay, the underlying name was changed to Zomato in November 2010 to expand their range among individuals. To separate themselves from their rivals, Zomato focused on including approx. 18,000 new places to eat from. Alongside they additionally finished numerous exceptional highlights, for example, highlighted specific dishes or opening occasions”. To be the biggest asset in food gracefully advertise, Zomato purchased urbanspoon, a main café administration giving entrance to $52 million to enter US, Canada and Australia to use nearby bits of knowledge and experience and to grow their business in abroad observing the future objective and goal.

STORY BEHIND THE STARTUP

Initially Zomato was started as Foodiebuy, in November 2010 it was renamed Zomato. Zomato is founded by two IIT Delhi alumnus, Deepinder Goyal, and Pankaj chaddah. Zomato was established in July 2008. they were the employees of Bain & co in New Delhi. Once Deepinder saw his colleagues who consistently had a demand for menu of different restaurants to order food. that’s  when the idea struck Deepinder and he thought of converting these restaurant paper menus into a digital app.   

FUNDING AND INVESTORS

2010-2013: raised by $16.7 million  from info Edge India

November 2013: Raised by $37 million from Seqoia capital and Info Edge India.

November 2014: Raised by $600 million from Info Edge India  & Vy Capital & Sequoia Capital.

April 2015: Raised by $50 million from Info Edge India , Vy Capital and Sequoia capital.

September 2015: Raised by $60 million from Temasek and Vy capital.

October 2018: Raised by $250 million from Alibaba.

later 2018: additional raised by $150 million from Ant Financial.

DISCOVER

EMPLOYEES: 5000+

USERS: 80 million, monthly active users.

AVAILABLE LANGUAGES: English, Turkish, Portuguese, Indonesian, Spanish, Czech, Slovak, Polish, Italian, Vietnamese.

AREA SERVED: 24 COUNTRIES

Australia, Brazil, Canada, Chile, Czech Republic, India, Indonesia, Ireland, Italy, Lebanon, Malaysia, New Zealand, Philippines, Poland, Portugal, Qutar, Singapore, Slovakia, South Africa, Sri Lanka, Turkey, UAE, UK AND US.

Achievement Factor

  • First mover advantage
  • Solid substance stage
  • Effective workers
  • Great rating component and social stage
  • Subsidizing from experienced source

Technique of Zomato

Zomato works with unmistakable fascination on different procedures to accomplish their objective.

It incorporates

  • Monetary technique: To expand their store and income
  • Promoting technique: To tap their clients from over the globe
  • Development methodology: To develop consistently and increment their clients and page traffic
  • Globalization methodology: To extend themselves over the entire globe as a main specialist co-op

Promoting Strategy

  • Included and easy to use site
  • Worldwide versatile application
  • Concentrating on computerized advertising channels for potential clients

Obtain the contenders: To be the biggest asset in food gracefully showcase, Zomato purchased urbanspoon for $52 million to enter US, Canada and Australia

Easier survey and rating framework

Incorporating different instruments in their showcasing technique has given them awesome climb in their business.

  • Deals advancement: Coupons and cost offs
  • Direct Marketing: Phone call and post office based mail

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