UNDERSTAND THE SEARCH ENGINE .
HTML, or Hypertext Markup Language, is a globally accepted programming language for formatting web pages . Nowadays HTML is used with java script and CSS to design web pages we wan to design. Using HTML we can almost format every thing on our web page like images , text etc, so it is a great to learn something about html to have a proper grip on your web page and with this you can maintain a good look and keep the audience attracted yo your product .
BASIC HTML IS MUST
A title tag in HTML is the element that describes the title of the web page. Title tags are most important SEO factors on your website. To have a good attractive and easy to find website you must use interesting titles which are related to your post to attract more audience to your website. Your title should resemble with the text and picture used in the website otherwise it will not add any value to your website if do not use the title properly. Create unique title tag for all your pages , tags should be well researched keywords to gather more traffic . So every time you build a page you must spend some time thinking of quality title which must relate to your content.
USE EYE CATCHY TITLES
CONTENT MANAGEMENT SYSTEM (CMS)
A CMS is a software tool that allows you to create, edit, and publish content. While early CMS software was used to manage document and local computer files, most CMS systems are now designed exclusively to manage content on the Web .The main benefits of a content management system (CMS) are: ability to coordinate content contributions from multiple users, adding editorial oversight and workflows to ensure content quality and adherence to editorial and brand standards,this is one way a CMS is vastly different from a blogging platform.
You must use descriptive name for your image as search engine sees name of the image show the respective results regarding the same. Sometime there is a internet issue and the images can’t load properly and if we mention the descriptive name of the image the visitor as well as the search engine gets to know about the product and shows relevant information, Hence a more effective to come in the top results of the searches.
Alt text (alternative text), also known as “alt attributes”, “alt descriptions,” and colloquially but technically incorrectly as “alt tags,” are used within an HTML code to describe the appearance and function of an image on a page.
1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image.
2. Alt tags will be displayed in place of an image if an image file cannot be loaded.
3. Alt tags provide better image context/descriptions to search engine crawlers, helping them to index an image properly.
The highlighted text shows the alt text (alt attribute) of the image at left