Organic search is the natural search in which no cost is included. These are the results which we got to see when we search something on the internet. The search result which are shown under the ads section are the organic search , to get there all we need is SEO .Quality of content is main in the wesite to get it on the top of the searches. SEO will help us to be visible when someone searches for the relevant content which we have as our product or service .All we need is to understand the basic SEO once we get our hands on the SEO we can make our site more valuable and can get traffic to it very easily and convert our visitors to our new customers . SEO understand your site if you have good relevant content on your site.
GET GOOD KNOWLEDGE ABOUT SEO AND ORGANIC SEARCHES
Paid search is when you give some money to be shown on the top of the searches . These are generally advertisements that we see on the top of the search results . SEM is used for the marketing of your wesite. SEM generally means search engine marketing as you can understand from the name itself that you pay some amount of money to be shown on the top of the searches so that your site is more visible to more audience. We have noticed that whenever we search something we open the first or the second link displayed on the search result and the website on the top gets the most of the traffic and have a clear cut to generate more leads and customers . That is the reason why all of the businesses want to be on the top as all they need is more sales and they can get it remaining on the top and visible to more people.
GET VISIBLE TO MORE AUDIENCE
BID AND QUALITY
Biding is the step where you get more than your competitors , You can bid on results for example if you bid a dollar on a specific keyword and you know that this can make sales and you are set to go. Biding will be with money and the relevant keyword you use so that your site get chance to appear on the top.
SET THE BID AND KEYWORD CAREFULLY.
GOOGLE SEARCH CONSOLE
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It helps us with giving feedback on search results and telling us how we can improve and make it better. You can get a idea about your competitor , clicks, ads run . You can also check why are you not being clicked after being appeared on the search , get referrals and many more . Here is an option where you get the knowledge about how your site is being visited on mobile phones , you get a mobile usability report for the same.
OTHER FEATURE LIKE
There are other usable tools also like
- CORE REPORTS
- GOOGLE INDEX REPORTS