BEING ON SEARCH
To be on search all you need is SEO AND SEM , you only need to learn about SEO and this will fix the website and make you visible on the search . Display advertisements is another method to be on search , for this you pay some amount of money to google to promote your site.
For organic search all you need is keyword and relevant data as these are the only things that will make your site more visible when someone searches related to your niche.
LEARN SEARCH ENGINE BASICS
HOW SEARCH ENGINE WORKS
Search engine basically works on these 3 factors
Crawling is the finding process in which search engines send out a team of robots (known as crawlers or spiders) to find new and updated content. Content may vary — it can be a webpage, an image, a video, a PDF, etc. but regardless of the format, content is discovered by links
Indexing is the process by which search engines organise information before a search to enable super-fast responses to queries. Searching through individual pages for keywords and topics would be a very slow process for search engines to identify relevant information
Rankings in SEO refers to a website’s position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page